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NY State Fair's Aerosmith Gamble

Slow sales for tickets to see Aerosmith Thursday (8/26) at the New York State Fair in Syracuse are making the reported decision to guarantee the band $1 million dollars (story) look like a bad bet .  Monsoon like weather over the last few days was a buzz-kill to the week-of-show box office action officials were banking on for the outdoor show that opens the Mohegan Sun Grandstand Series.  The chance of rain Thursday night is low, giving the Fair a chance to dodge a six figure loss on the date.  The Syracuse Post Standard projects that around 2,200 of the remaining $84 and $94 tickets have to sell just to cover the guarantee. Fair officials declined to say how much the show is costing in production, marketing and other fees.  The sluggish economy, ticket prices that shattered the previous record high for a grandstand show and lingering uncertainty among fans about whether Aerosmith would stay together long enough to do the date have all combined to make the date look like a long-shot to break even.  Officials expressed overall confidence that other dates in the series will do well enough to prevent this date from pushing final figures for the grandstand shows too far in the wrong direction.  The last year the grandstand concert series ended in the black was 2008.
Syracuse.com

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